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Conferences and conventions,
reunions and retreats, seminars and symposiums:
without exception, site selection is a critical factor in organizing a
successful meeting. Here are some tips to help you identify the right
meeting site.
- 1. Match Your Site
To Your Objectives.
- Your meeting site
directly impacts your ability to achieve desired outcomes. Beginning
the process with a clear understanding of what you hope to accomplish
will help you find a site compatible with your objectives.
- 2. Establish Your
Priorities.
List the
site factors most important to making your meeting a success. These
may include proximity to an airport or other transportation links, a
specific type of atmosphere, flexible room arrangements, elegant or
casual dining, and others. Know your needs going in.
- 3. Tally Your Attendees.
Count everybody
- registrants, speakers, exhibitors, sponsors, staff, spouses, media
and other guests - and select a suitably sized facility. Remember, your
use of single or double accommodations will impact your overnight calculations.
- 4. Check the Calendar.
Identify the best
time to meet, how many days you will need, and any potential alternate
dates. Flexibility means more options. Off-season periods may also afford
a wider choice of dates and rates.
- 5. Prepare a Budget.
If those
attending your event pay a registration fee to participate, it might
be easiest to devise a per-person budget, incorporating the fee. Otherwise,
set an overall spending target for your meeting.
- 6. Determine Regional
Preferences.
Don't
squander time going all over the map. Zero in on a particular region
that most suits your needs. Consider the season, area attractions and
events, accessibility, as well as travel time.
- 7. Pay Special Attention
to Meals.
The dining experience
can contribute greatly to the success of your meeting. How many will
you be feeding? Breakfast? Lunch? Dinner? Does the facility offer room
service? Can it handle any special dietary needs? Explore these and
other questions with your facility manager.
- 8.
Identify Special Accommodations.
Anticipate the need
for a VIP or hospitality suite, a private reception area, special entertainment
options or any number of other specific needs. Determine availability
and impact on cost.
- 9. Specify Meeting
Facilities and Equipment.
A conference may
require a large meeting hall, smaller rooms for workshops, and exhibit
space. A corporate meeting may demand a business center with PCs, copiers
and fax machines. Explicitly stating your requirements can prevent surprises
later.
- 10. Stipulate Other
Desired Amenities.
These may include on-site recreational diversions such as an exercise
room or swimming pool, plus off-premises points of interest for spouses
and free time.
Submit your request now for advice
and assistance for your next Meeting or Convention. We'll contact
you immediately with a quick list of potential sites, then after getting
more details from you, we'll fax RFPs to those members who are most
appropriate.
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